United Way Central Alberta CEO Brett Speight and Board Chair Josh Edwards kicked off the 53rd Annual United Way Central Alberta Fundraising Campaign. Todd Colin Vaughan/Red Deer Express

WATCH: United Way Central Alberta kicks off 53rd Annual Fundraising Campaign

$2.1 million and over 19,000 Central Albertans were supported last year

The United Way Central Alberta is looking to improve the lives of even more Central Albertans with their 53rd Annual Fundraising Campaign.

The campaign, which was introduced at the Sheraton Hotel in Red Deer at the United Way’s annual Kick-off Luncheon, is using the hashtag #unignorable to address that the United Way is addressing needs that can’t go unnoticed in the community.

Brett Speight, CEO United Way Central Alberta, said the organization is exited to kick-off their 53rd year.

“Through our campaign, we raise funds to support member agencies,” he said. “The campaign is our major fundraising event for the year and the kick-off lunch really helps get that excitement going and helps shine a light on the causes we support, through the three pillars of income, wellness and education.”

Each member organization represents at least one of those three pillars and the campaign last year raised over $2.1 million for local charities.

“We used to set goals in the past around fundraising,” Speight said. “We don’t set financial goals anymore — we look at how may lives we can improve. Last year through the generosity of Central Alberta, we were able to improve 19,000 lives.

“Obviously our goal is to do better than that this year. We haven’t set a specific number but 19,000 is our benchmark.”

That number is also only people who are directly impacted by the United Way and its member organizations, according to United Way Central Alberta Board Chair Josh Edwards.

“Think about their families and people around them and the influence in the community they bring. I know it affects way more than just the 19,000 people,” Edwards said.

Speight said it would be difficult to describe the over 40 programs and services the campaign supports, but they all fall under their three pillars.

“We do support a number of Big Brothers Big Sisters programs to make sure kids have a good start and good access to mentoring,” he said. “We support a number of mental health organizations. Canadian Mental Health Association is one, but there are many others.”

Edwards said each organization carries unique demands.

“Some may require large funds, while other require small funds. When they apply for funding through the process, they assess how much they can give back based on the funds collected,” Edwards said.

Donations can be made through the various United Way Central Alberta events throughout the year and also at caunitedway.ca.

“There are many volunteer opportunities. The information is available on our website. They can also give us a call at our office,” Speight added.

“We have about 50 volunteers at any given time working in some capacity within the organizations,” Edwards said. “We are always seeking new volunteers and new blood to the group.”

The United Way Central Alberta is also looking to hear feedback from the community on how they can better meet the needs of the community.

“I would like to thank the residents of Central Alberta for all their previous generosity. I look forward to this year’s campaign,” Speight said.

todd.vaughan@reddeerexpress.com

Just Posted

Highlights from Eckville Town Council

Council voted to pass multiple items on their Nov. 13 agenda

Eckville looking to prohibit cannabis use in public

The First and Second Reading of the Cannabis Consumption Bylaw were carried by Council on Nov. 13

Eckville Sr Eagles fall to Devon Barons

The Senior Eagles faced off against the Barons at home on Nov. 10

Holiday cheer to light up Eckville

The annual tree lighting will take place on Nov. 22

Remembrance Day in Eckville

The service was held at 10:45 a.m. at the Eckville Community Centre

Winter weather hits parts of Canada

As some parts of the country brace for cold, parts of B.C. remain warmer than 10 C

Castor, Forestburg, coal workers get $257,644 to transition to low-carbon economy

Two transition centres will serve seven communities in the Battler River Region

Canada’s health system commendable overall but barriers to care remain: UN

The United Nations says Canada’s health care system is “commendable” overall but vulnerable groups still face barriers to quality care.

Fashion Fridays: 5 coats you need this winter!

Kim XO, lets you know the best online shopping tips during Fashion Fridays on the Black Press Media Network

Saskatchewan college honours memory of Humboldt Broncos coach

Darcy Haugan wore jersey No. 22 when he was a star player with the Briercrest College Clippers

Liberals to act quickly if Saturday midnight deal deadline breached: source

Oh Friday, Canadian Union of Postal Workers said it would not bring the latest offers to a vote of its members

Police probe several allegations of sex assault at Toronto school

Police say they have learned of other incidents of alleged assault and sexual assault

VIDEO: The definition of a kilogram has officially changed

50-plus countries voted to a ground-breaking overhaul to the international system of measurements

Missing-persons list tops 600 in fire-stricken California

Disaster escalates as officials raised the death toll to 63

Most Read