Tesla edges into pickup truck market with electric model

Tesla’s pickup likely to appeal to drivers who want an electric vehicle that can handle outdoors

Elon Musk is taking on the workhorse heavy pickup truck market with his latest electric vehicle.

The CEO of Tesla will unveil a new electric pickup truck at the Los Angeles Auto Show Thursday night.

With the launch, Tesla is edging into the most profitable corner of the U.S. auto market, where buyers tend to have fierce brand loyalty. Tesla’s pickup is more likely to appeal to weekend warriors who want an electric vehicle that can handle some outdoor adventure. But it could end up cutting into Tesla’s electric vehicle sedan sales instead of winning over traditional pickup truck drivers.

Tesla has struggled to meet delivery targets for its sedans, and some fear the new vehicle will shift the company’s attention away from the goal of more consistently meeting its targets.

ALSO READ: B.C. man’s dash-cam captures suspected ‘keying’ of Tesla

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Sylvan Lake FCSS recipient of Award of Excellence

Sylvan Lake FCSS was given the Award of Excellence by the FCSS Association of Alberta

Sylvan Lake woman charged with fraud over $500,000

Rimbey RCMP launched an investigation in July 2019 with the suspect turning herself in on Aug. 30

PHOTOS: Sylvan Lake gives during annual Charity Check Stop

Sylvan Lake Emergency Services participated in the Charity Check Stop over the weekend

Sylvan Lake Wranglers fall in close game to Coaldale Copperheads

The Wranglers face the Southern Division second place team Sunday night at the NexSource Centre

Sylvan Lake company producing anti-ice beet brine

TD Bobcat Services first began manufacturing the organic brine in Sylvan Lake in 2014

VIDEO: Merriam-Webster declares ‘they’ its 2019 word of the year

Declared word of year based on a 313-per-cent increase in look-ups on the company’s search site

Day parole revoked for man who strangled wife, buried body in their Calgary home

Parole Board revoked Allan Shyback’s day parole after he had sex with a massage parlour worker

Alberta plans to reduce surgery wait-times by building operating rooms, using private clinics

Health minister says goal is to have 80,000 more surgeries done over the next 3 1/2 years

VIDEO: Calgary man narrowly escapes from avalanche while running at Lake Louise

Bryon Howard caught the entire wild experience on camera

No jail but big fine for Alberta store owner convicted of illegal gun sales

At the conclusion of Monday’s hearing, the Crown stayed the remainder of the charges against the father

Anti-money laundering agency warns casinos to watch gamers playing with bank drafts

Financial Transactions and Reports Analysis Centre of Canada, known as Fintrac, issues operational alert

China hints at national security trials for 2 Canadians detained for one year

The two Canadians’ detention is largely seen as retaliation for the arrest of a Huawei exec

Teen seriously injured: Police in Lethbridge, Alta., charge 5 people in swarming

Police say a 16-year-old boy made arrangements to meet with a young woman before he was attacked

PODCAST: The Expert welcomes AA Lacombe General Jared Williams

Lacombe resident joined Red Deer Advocate Sports Reporter Byron Hackett and Host Todd Vaughan

Most Read