A Rona store in Penticton. (Google Street View)

Rona’s ‘truly Canadian’ ads are inaccurate, watchdog says

Ads Standards points out U.S.-based Lowe’s acquired Rona in 2016

The advertising industry’s self-regulatory body says Rona Inc.’s “truly Canadian” and “proudly Canadian” store signs are inaccurate, since the company has been acquired by a U.S. firm.

Ads Standards says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores.

In May 2016, North Carolina-based Lowe’s Companies Inc. acquired Rona, which was founded in 1939 in Canada.

The council and later an appeal panel decided the “truly” and “proudly” Canadian claims “conveyed an inaccurate general impression” of Rona being Canadian-owned and controlled.

The council says Rona stated it “strongly disagrees” with the conclusion.

Rona says its “entire history is rooted in Canada” and its head office is located in Boucherville, Que.

The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

47 new COVID-19 cases Tuesday in Alberta, still 620 active cases

3 active COVID-19 cases remain in Red Deer

Severe thunderstorm watch in place for Sylvan Lake and Eckville

Environment Canada issued the watch Tuesday afternoon.

Benalto artist depicts those lazy, hazy (virus-free) days of summer at Sylvan Lake

David More’s Shore Figures exhibit is showing at the Red Deer museum

Sylvan Lake RCMP seeking assistance identifying theft suspect

The unidentified male took an electric scooter from the shelf of Canadian Tire on July 2

55-year-old male dead in motorcycle collision on Hwy 11A

Sylvan Lake RCMP responded to a 911 report shortly after midnight on July 6

QUIZ: A celebration of dogs

These are the dog days of summer. How much do you know about dogs?

In risky bid, Trump stokes racial rancour to motivate voters

In risky bid, Trump stokes racial rancour to motivate voters

Serbs storm parliament after virus lockdown announced

Serbs storm parliament after virus lockdown announced

Trump pushes state, local leaders to reopen schools in fall

Trump pushes state, local leaders to reopen schools in fall

Brazil’s President Bolsonaro tests positive for coronavirus

Brazil’s President Bolsonaro tests positive for coronavirus

Trump ‘flexible’ on size of convention as lawmakers shy away

Trump ‘flexible’ on size of convention as lawmakers shy away

Doctors say experimental treatment may have rid man of HIV

Doctors say experimental treatment may have rid man of HIV

Essential workers on COVID front lines susceptible to ‘moral injury,’ PTSD

Essential workers on COVID front lines susceptible to ‘moral injury,’ PTSD

Overdose deaths increase by 93 per cent among B.C.’s First Nations

Overdose deaths increase by 93 per cent among B.C.’s First Nations

Most Read