Television journalists work before the announcement of the new leader of the Conservative Party of Canada, in Ottawa on Sunday, Aug. 23, 2020. As many as 40 local television outlets and up to 200 Canadian radio stations could be forced to close in the next three years as the pandemic adds to financial pressures media companies were facing before COVID-19, according to a new study from a media advocacy group. THE CANADIAN PRESS/Justin Tang

Media study says hundreds of Canadian radio stations, TV outlets risk closure

Radio stations may be hardest hit in the short term, the report suggests

As many as 40 local television outlets and 200 Canadian radio stations could be forced to close in the next three years as the financial pressures faced by media companies intensify under the COVID-19 pandemic, suggests a new study from an industry advocacy group.

The Canadian Association of Broadcasters issued a report on Wednesday warning of potential closures and widespread job cuts as private TV and radio broadcasters face a cumulative projected revenue shortfall of up to $1.06 billion by the end of 2022.

Most vulnerable are the country’s AM radio stations, the report said, as well as other independent private radio and TV operations in smaller markets across the country.

The study, titled “The Crisis in Canadian Media and the Future of Local Broadcasting,” was commissioned by the CAB, which represents the majority of private broadcasters in Canada, and conducted through Winnipeg-based independent media economics consultancy Communications Management Inc.

The CAB says it’s concerned about the fallout from a substantial erosion in local advertising revenues over recent months.

Radio stations may be hardest hit in the short term, the report suggests, partly due to many advertisers pulling back on their spending in the pandemic and hastening a decline in the media industry’s revenues.

Private radio ad revenues are expected to be $383 million below last year, it said.

The report’s projections suggest that without further government support those declines could mean as many as 50 private local radio stations go out of business over the next four to six months.

Another 150 radio stations could topple in the 18 months that follow, it said, leading to as many as 2,000 job losses.

TV stations could risk a similar fate with roughly 40 of Canada’s 94 private TV broadcasters in danger of closing within one to three years, the research predicts.

The CAB is calling on the Canadian Radio-television and Telecommunications Commission to take swift action by establishing a “more fair and sustainable future” for local media.

Last month, the organization sent an emergency application to the CRTC requesting permission for broadcasters to be relieved of certain terms of their agreements, such as spending requirements on Canadian programming, for the broadcast year that ends Aug. 31.

Lenore Gibson, chair of the CAB, said broadcasters have “done their utmost to cut expenses” in areas such as administration, and “the last thing that they want to do is cut into programming costs, but that’s the only area that’s left now.”

The CAB is urging the federal government to provide emergency regulatory relief as well as greater “targeted support” for the industry starting this fall.

Without greater financial measures in place, the CAB says the effects could leave many communities with only national and international media organizations to provide them with most of their news, effectively eliminating most community coverage of local politics, health and education in some regions of the country.

ALSO READ: City-centre businesses mount slower recovery than rural areas, CFIB says

David Friend, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Media industryMovies and TVRadio

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

BREAKING: Ponoka kidnapping suspect at large, two others charged

Charges laid against three individuals after Sept. 7 incident

COVID-19: Central zone cases down to 32 Wednesday

No active cases in some central Alberta communities

PHOTOS: High School Rodeo action

AHRA D2 Battle River High School Rodeo was held at in Ponoka Sept. 12 and 13

Active cases down in central zone Tuesday

No active cases in some local municipalities

Notley to stay on as Alberta NDP leader for 2023 provincial election

The NDP took almost all of Edmonton but few seats outside of the city

B.C., Alberta sending nearly 300 fire personnel by Friday to help battle wildfires in Oregon

Some 230 firefighters, most from British Columbia but including a number from Alberta, will be deployed Friday

Death of mother grizzly a ‘big loss’ for bear population in Banff park: experts

The bear, known as No. 143, spent most of her time in the backcountry of Banff

U.S.-Canadian border closure reportedly could extend through November

The border between the two countries has been closed to non-essential travel since March 21

Threat of fall federal election eases as COVID-19 cases continue to rise

Congeniality emerged as fears of second wave of COVID-19 were heightened after another case increase

Intoxicated male arrested by Ponoka RCMP passes away after fall

Incident remains under investigation by ASIRT

Breton RCMP activate Search and Rescue to locate four overdue adults

Four adults found safely near the North Saskatchewan River.

‘Everything comfy’: Fashion brands drop heels, officewear to COVID-proof collections

Gone are the days when retailers would advertise formal wear, suits or gowns

Most Read