The concessions stand at a Cineplex movie theatre in Toronto remains closed on July 30, 2020. THE CANADIAN PRESS/Chris Young

The concessions stand at a Cineplex movie theatre in Toronto remains closed on July 30, 2020. THE CANADIAN PRESS/Chris Young

Cineplex CEO calls COVID-19 cinema closures in Alberta ‘devastating’ for employees

Ellis Jacob argues that cinemas are a safer form of gathering than other indoor venues

The president and CEO of Canadian movie theatre giant Cineplex says the company is “extremely frustrated and disappointed” Alberta is keeping cinemas closed amid the current COVID-19 protocols.

Ellis Jacob has released a statement saying it’s “devastating news to the more than 1,000 Albertans” who work at the company’s 19 theatres in the province, all of whom are presently out of work.

Jacob argues that cinemas are a safer form of gathering than other indoor venues, such as restaurants and big box retailers.

He adds the Alberta government is keeping movie theatres closed “for reasons they either can’t justify or just won’t disclose.”

This week Alberta Health Minister Tyler Shandro paused the province’s plan to move to the next stage of reopening and lift health restrictions tied to COVID-19, citing rising case numbers.

The move means movie theatres, museums and other entertainment venues will remain closed under Step 2 of the province’s health measures.

But some other businesses, including restaurants, pubs and bars, can open for in-person service, with restrictions.

“The facts are very straight forward. There have been zero known cases of COVID-19 transmission in any movie theatre anywhere in the world,” Jacob said in the statement.

He cited a host of health and safety protocols in place at cinemas, including reserved seating with physical distancing and controlled guest counts. Patrons also sit facing forward in a cinema instead of at each other, like they would in a restaurant, and are encouraged to remain silent while wearing masks in large auditoriums with high ceilings.

“Cineplex has a proven track record of operating our theatres safely for our employees and guests, and we, and all Canadians, just want to get back to that,” Jacob said.

Cineplex is among many arts companies across Canada who are upset their venues have to remain closed in various regions while restaurants and other businesses are allowed to operate.

When cinemas in Canada were running during the first and second waves, there were zero reported instances of transmission or outbreaks associated with the screenings, according to the Motion Theatre Association of Canada, which represents the exhibitors behind more than 3,000 movie screens nationwide.

In Vancouver, the Rio Theatre got around the rules by rebranding as a sports bar nearly two months ago, which has allowed the venue to be open with 125 people socially distanced indoors.

British Columbia officials plan to meet this week with arts organizations who feel the restrictions on their sector they feel are unfair, hypocritical and lack scientific evidence.

Victoria Ahearn, The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

AlbertaCoronavirusMovies

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Eckville Town Office. (File Photo)
Town of Eckville planning pathway around Manor and Villa

Plans for the pathway has changed slightly following feedback from the community

Madelyn Boyko poses along with a number of the bath bombs she makes with her mom, Jessica Boyko. Madelyn says she enjoys making the bath bombs with her mom as it is a special time for just the two of them. (Photo Submitted)
5-year-old Sylvan Lake girl selling bath bombs in support of younger brother

Madelyn Boyko is selling bath bombs for CdLS research in honour of her younger brother

Conservative leader Erin O’Toole holds a press conference on Parliament Hill in Ottawa on Tuesday, April 6, 2020. Top Tory leaders of past and present will speak with supporters today about what a conservative economic recovery from COVID-19 could look like. THE CANADIAN PRESS/Sean Kilpatrick
O’Toole to vote against Conservative MP’s private bill on ‘sex-selective abortion’

Erin O’Toole said he supports a woman’s right to choose and will personally vote against the private member’s bill

(Government of Canada)
Liberal MP caught stark naked during House of Commons video conference

William Amos, in Quebec, appeared on the screens of his fellow members of Parliament completely naked

Health Canada headquarters in Ottawa. (Sean Kilpatrick/The Canadian Press)
Health Canada releases guidelines for reducing COVID-19 transmission at home

Improve indoor air quality by opening up your windows and doors, among the encouraged ventilation measures

Alberta Premier Jason Kenney updates media on measures taken to help with COVID-19, in Edmonton on Friday, March 20, 2020. Alberta is set to join three other provinces in exploring the feasibility of small modular reactors as a clean energy option. THE CANADIAN PRESS/Jason Franson
Four provinces to sign memorandum of understanding to explore small nuclear reactors

Alberta government said in August that it would enter into the agreement to help diversify its energy sector

Sharis Carr, a nurse at the Aaron E. Henry Community Health Service Center in Clarksdale, Miss., holds a box containing doses of the Johnson & Johnson COVID-19 vaccine Wednesday, April 7, 2021. The U.S. is recommending a “pause” in using the single-dose Johnson & Johnson COVID-19 vaccine to investigate reports of potentially dangerous blood clots. (AP Photo/Rogelio V. Solis)
EXPLAINER: What’s known about COVID vaccines and rare clots

These are not typical blood clots – they’re weird in two ways

File photo
City of Wetaskiwin awarded $5.1 million grant for additional RCMP officers

10 Additional RCMP officers to serve the City of Wetaskiwin as a result of the grant.

Titanic was the largest and most luxurious ship in the world. Photo provided and colourized by Jiri Ferdinand.
QUIZ: How much do you know about the world’s most famous shipwreck?

Titanic sank 109 years ago today, after hitting an iceberg

A health-care worker holds up a vial of the AstraZeneca Covishield vaccine at a COVID-19 vaccination clinic in Montreal, Thursday, March 18, 2021. THE CANADIAN PRESS/Paul Chiasson
PHAC receives first report of blood clot linked to AstraZeneca

The federal agency says the person is now recovering at home

A real estate sign is pictured in Vancouver, B.C. THE CANADIAN PRESS Jonathan Hayward
1 in 3 young Canadians have given up on owning a home: poll

Data released Monday says 36% of adults younger than 40 have given up on home ownership entirely

Most Read