Bell joins Rogers with ‘unlimited’ data plans, but not Telus

Move suggests at least a temporary shift in pricing strategy for Canada’s Big 3

A Bell store on Bloor Street West in Toronto. (THE CANADIAN PRESS/Galit Rodan)

Bell has joined Rogers in offering wireless data plans that don’t charge overage fees once the monthly cap has been exceeded — a new approach for Canada’s national wireless carriers.

Like its rival, Bell is offering a $75-per-month plan with up to 10 gigabytes of full-speed data usage per month, followed by unlimited data at reduced speeds.

Telus is taking a different approach, with a plan that effectively charges $75 per month for 15 gigabytes of full-speed data usage per month, followed by the standard overage fee.

The new plans signal at least a temporary shift in pricing strategy for Canada’s three national wireless networks, which have been slower to adopted “unlimited” data plans than U.S. carriers.

Rogers says the change in pricing is part of a multi-year plan ahead of the introduction of higher-speed, higher-capacity fifth-generation wireless networks.

The Bell offers will end June 30 while Telus says its $75 plan with 10 gigabytes of data plus five gigabytes of bonus data will be available until July 2.

READ MORE: Rogers adopts unlimited wireless data plans, expects new purchase options

There are other terms and conditions that set Canada’s three national carriers apart from each other and from Freedom Mobile, which has long offered unlimited data plans without overage fees in Ontario, Alberta and British Columbia.

Analyst Aravinda Galappatthige of CanaccordGenuity says the introduction of unlimited plans with larger data buckets will counter one of Freedom’s main advantages.

“With that said, we note there is still a healthy gap between Freedom’s pricing and Rogers’ initial pricing,” he wrote.

A current Freedom promotion is offer 10 gigabytes of data per month for $60 plus four gigs of fast bonus data on its own regional network and one gigabyte of fast data nationally.

David Paddon, The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

47 new COVID-19 cases Tuesday in Alberta, still 620 active cases

3 active COVID-19 cases remain in Red Deer

Severe thunderstorm watch in place for Sylvan Lake and Eckville

Environment Canada issued the watch Tuesday afternoon.

Benalto artist depicts those lazy, hazy (virus-free) days of summer at Sylvan Lake

David More’s Shore Figures exhibit is showing at the Red Deer museum

Sylvan Lake RCMP seeking assistance identifying theft suspect

The unidentified male took an electric scooter from the shelf of Canadian Tire on July 2

55-year-old male dead in motorcycle collision on Hwy 11A

Sylvan Lake RCMP responded to a 911 report shortly after midnight on July 6

QUIZ: A celebration of dogs

These are the dog days of summer. How much do you know about dogs?

Doctors say experimental treatment may have rid man of HIV

Doctors say experimental treatment may have rid man of HIV

Essential workers on COVID front lines susceptible to ‘moral injury,’ PTSD

Essential workers on COVID front lines susceptible to ‘moral injury,’ PTSD

Overdose deaths increase by 93 per cent among B.C.’s First Nations

Overdose deaths increase by 93 per cent among B.C.’s First Nations

Provinces pose challenge to Indigenous child-welfare reform: Bellegarde

Provinces pose challenge to Indigenous child-welfare reform: Bellegarde

Ismaila Alfa to host CBC Radio’s ‘Metro Morning’ beginning Aug. 24

Ismaila Alfa to host CBC Radio’s ‘Metro Morning’ beginning Aug. 24

Museum: ‘Dukes of Hazzard’ car with Confederate flag to stay

Museum: ‘Dukes of Hazzard’ car with Confederate flag to stay

‘Divine event:’ Surgeon who helped man after hike operates on him days later

‘Divine event:’ Surgeon who helped man after hike operates on him days later

Photos surface of Andrew Scheer failing to wear mask while travelling

Photos surface of Andrew Scheer failing to wear mask while travelling

Most Read